Tag Archives: Social Media

How to leverage social media for PR

Co-author: Josh Tiongson Social media has changed the way we consume news. Studies show that a majority of U.S. adults receive their news via social media (Pew Research), and a 2016 internet trends report by analyst Mary Meeker found that adults spend roughly 2.8 hours of their day on mobile internet, versus 2.4 hours on

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Social media

Top Social Media Tips

Effective use of social media has become an essential tool for businesses to deepen their customer relationships and grow brand loyalty. Below are our top social media tips for increasing audience engagement on Facebook, Twitter and Instagram. Facebook Tip 1: Start a conversation Pull in followers with questions and call-to-actions to initiate conversation and generate

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Snowball effect

Crisis communications from a customer-centric perspective

An essential part of protecting your company’s reputation is being prepared with crisis management communications that effectively support your customers. Too often, this mission-critical messaging focuses inward, asking, “What do we want people to know?” But when your customers are negatively impacted, you need to view the crisis from their perspective. Reframe the conversation to

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Powering customer experience in the utilities industry

You’re a big, bright utility company, and you’ve often been squeezed by rising costs, aging infrastructure, and regulatory concerns. But one thing you rarely worried about was customers. They were just there. However, now the landscape is changing and consumers have a choice. How will you meet evolving demands and differentiate your company to win

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Content Marketing = Content plus Strategy

Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of a good content marketing program. It’s an effective tactic, especially as traditional advertising is losing ground in the battle for consumer attention. To help ensure you connect with your target audience, you’ll need to offer

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Leveraging social media complaints to improve customer experience

UPDATE: Click here to read an updated version of this article Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media can play a key role. By leveraging vast amounts of customer feedback on social

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3 key strategies for transforming negative sentiment into positive customer experience

To compete effectively in the Age of the Customer —a 20-year business cycle in which consumers have unprecedented real-time access to information and social sharing— it’s time for a new playbook. By using effective strategies to identify sources of dissatisfaction early on, and communicating how and when it matters most, your company can turn disgruntled

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Beyond the Arc leading workshop at the 2014 Sentiment Analysis Symposium

Workshop: “Customer Insight Analytics” Where: Sentiment Analysis Symposium, New York, NY Date: March 5, 2014   Time: 1:30 – 5:00 p.m. Register Today: http://www.sentimentsymposium.com/registration.html   How can you leverage “human data” —sentiment, emotion, behavior and connection—to meet key business objectives and build stronger, more profitable customer relationships? Join us in March at the 2014 Sentiment Analysis

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Capturing social intelligence to increase marketing ROI

Co-author: Corrine Evanoff Social media isn’t just a tool for engaging with customers and building your brand, it can be a powerful resource to generate actionable insights. Providing a wealth of uncensored feedback about your company and your competitors, social data can help you better understand how to deliver the customer experience, products, and services

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Using advanced analytics in banking

As social media adoption among consumers continues to accelerate, 2013 saw many financial institutions expand their use of social platforms such as Facebook and Twitter. While social media provides institutions with a greater opportunity to connect with their customers, it can also provide extremely valuable insights into consumer behavior. Armed with this information, banks have

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