A few years ago, we focused 100 days of tweets and blog posts on the Internet of Things (IoT). With a variety of rich examples, we highlighted how IoT is transforming businesses and entire industries with new operational efficiencies and customer experiences, as well as new revenue streams.
We also spotlighted how IoT is helping to better the world through improving our quality of life and solving tough problems on a global scale. The Internet of Things has become more than just a new technology, it’s a new way of life.
In our “100 days of IoT“, we highlighted everything from fascinating statistics and unique applications to real world problem-solving and life-saving technology.
We learned that the possibilities with IoT are endless and no matter what the industry, it opens up new opportunities for business growth, cost-saving efficiencies, and unprecedented customer experiences.
As IoT rapidly transforms our world, it’s simultaneously evolving our idea of what’s possible. Before too long, companies that can leverage IoT and are not doing so, may find themselves out of business.
How IoT is shaping our future
As part of our IoT showcase, we published a four-part blog series:
- 5 Things you need to know about the Internet of Things discusses how IoT is the driving force toward a more connected world and why it will soon be the future status quo.
- 4 Ways IoT is transforming customer experience highlights how IoT is transforming relationships between consumers and companies. As connected products and services accelerate, customers will not only reap the benefits but play a bigger role in how businesses evolve.
- Banking IoT – The Internet of Things will redefine financial services covers how IoT is really about enabling smarter business decisions and transforming experiences. Financial institutions can win by harnessing the power of IoT as part of their fintech strategy.
- How IoT will change the future of marketing explains how IoT is making marketing more exact and increasingly automated, continually unfolding unprecedented opportunities to transform engagement and customer experiences.
If there’s one thing we know, it’s that the Internet of Things is here to stay and the demand for its services will grow, along with the possibilities and opportunities that arise for companies that leverage it.
Ready to grow your IoT offering?
If your company offers connected services and you need help articulating your value to customers with easy-to-understand, actionable communications, we’re here to help!
Beyond the Arc provides full-service B2B content marketing including strategy, content creation, and distribution — backed by 20+ years experience working at the forefront of tech innovation.
Our B2B Tech Marketing services:
- Blogs, whitepapers, and success stories to feed and fuel the sales pipeline, and motivate cross-sell/upsell.
- Social media to raise brand awareness and drive traffic to lead-gen web pages, blogs, and webinars.
- Internal communications including best practice guidelines and editing services to help your teams create a unified voice throughout your organization, that’s clear, consistent, and aligned with your strategic vision.
- AI/ML analytics with structured and unstructured data for deep, actionable insights to solve challenges and drive your business objectives.
Our clients
Our clients include an industry leading IoT platform provider, a top 5 bank, an international hotel chain, and a manufacturing company. We have also been the PR agency of record for a telecommunications giant and a business partner with IBM.
Ready to take the next step?
Give us a call at 877-676-3743
Or email us at: web @ beyondthearc.net