Communicate. Analyze. Engage. Every business needs to do it to attract and keep customers, but getting it right can be a challenge. That’s the heart of what we do at Beyond the Arc. As we wind down the year, we’re taking a look back at some highlights of how we helped companies advance their business and their customer experience in 2017.
Working with Cisco Jasper, we help them expand their market share as the global industry leader in Internet of Things (IoT) platform technology. IoT is an exciting space – a worldwide phenomenon that’s exploding with innovative technologies that are transforming how companies do business and driving tremendous growth. But IoT introduces many unique and complex challenges that can make companies reticent to take the plunge.
That’s where we come in. As a key partner for strategic messaging, we help Cisco Jasper tell their story and simplify the complex, to effectively engage prospective customers and win business.
The hallmark of 2017 was Cisco Jasper’s successful launch of a major new release of their IoT connectivity management platform. We supported them with clear, compelling communications for everything from lead-gen emails and event promotions; to a website refresh and social media; to content marketing with blog articles and thought leadership white papers.
Electric Power Research Institute (EPRI) is aiming to take their research to the next level. Using big data analytics, EPRI intends to fuel insights in cutting-edge areas such as electric vehicles and smart grid, as well as air and water quality, solar and other sustainable energy initiatives.
To get there, EPRI is taking advantage of our practical knowledge in advanced analytics to help them develop an enterprise data science strategy. We conducted dozens of interviews with key stakeholders, identified use cases and approaches, and advised on technologies and tools.
As AT&T’s PR agency of record across Northern California and Northern Nevada, Beyond the Arc helps them emphasize their strengths as an entertainment company, a technology leader, and an active member of the communities they serve.
Along with raising awareness about AT&T’s initiatives and community involvement, we brought local and national attention to their keystone event of the year: the transformation of a flagship store in San Francisco into a major entertainment destination.
We started promoting the Game of Thrones storewide takeover in social media to drive traditional media exposure, and then parlayed that into all major news media covering the event.
We appreciate the opportunity to help companies make exciting things happen – and we’re psyched and ready for 2018!