fintech content marketing case study
How a Digital Banking Fintech Accelerates
the Sales Cycle with Content Marketing
bankjoy and beyond the arc
Meet our client
Bankjoy is an innovative fintech offering digital banking solutions to credit unions and community banks. Their platforms include the latest modern capabilities for mobile and online banking, online account opening, online loan applications, and Conversational AI.
[Product image courtesy of Bankjoy.com]
CHALLENGE
How could Bankjoy move prospects down the funnel
and close deals more quickly?
and close deals more quickly?
For financial institutions, building buy-in to invest in digital transformation can take a long time. Bankjoy’s Senior VP of Sales and Marketing, Shaw Taylor, needed more ways to spark engagement and nurture prospects toward closing sales.
Making the business case in various ways was essential. Bankjoy wanted to build credibility for the brand and the solutions with client success stories, and thought leadership on topics of interest to the market.
Bankjoy knew Beyond the Arc could help, based on our deep knowledge of financial services and fintech innovation.
The biggest thing Beyond the Arc does really well is understand what I’m looking for. Really good writers who understand the banking and credit union space makes for quick turnaround.
— Shaw Taylor, Senior VP of Sales
and Marketing, Bankjoy
Does your company need to fuel the sales pipeline? Find out how Beyond the Arc can help.
SOLUTION
Strategic content marketing focused on
the needs of target markets
the needs of target markets
To drive sales engagement, Beyond the Arc partnered with Bankjoy to develop a monthly content calendar of topics for blogs and whitepapers.
For content creation, we proposed strategic topics that addressed key issues faced by Bankjoy’s target audiences. Then we built out content with research and financial copywriting.
Content aimed to highlight industry challenges that are being solved with the latest digital banking capabilities. No hard or soft sell, just underscoring the need for (and advantages of) solutions like Bankjoy.
WHITEPAPERS AND BLOGS WE CREATED (PARTIAL LIST)
Business value and accomplishments
Beyond the Arc created blogs and whitepapers at the right level for Bankjoy’s target markets, and prospects are actively engaging.
By promoting the content in multiple ways, our client has been driving value:
- Increase organic traffic to the website and provide more resources to interest credit union and bank prospects
- Identify what works best by promoting content in e-newsletters to existing leads and tracking metrics on opens, clicks, and views
- Improve social engagement by posting infographics and key takeaways from whitepapers to increase click-through to full versions on the website
- Attract leads via earned media by advertising whitepapers on high profile sources like Credit Union Times, with a synopsis of highlights to motivate lead-form completions and downloads
The fact that people peruse the content, and want to go deeper by asking questions about our products – that proves the value.
Beyond the Arc is quick to get up to speed on what we need, and quick to rise up to meet the need. It makes them an easy organization to work with and one that gets the job done.
— Shaw Taylor, Senior VP of Sales
and Marketing, Bankjoy
Thought leader in the fintech innovation ecosystem
Beyond the Arc CEO Steven Ramirez is a frequent financial services industry speaker and commentator. He has been featured in financial publications, podcasts, and events including American Banker, Financial Brand, Breaking Banks, and Finovate.
Here Steven talks with Bankjoy CEO Mike Duncan, about how fintechs and community banks can compete with national banks, why being passion and mission-driven is an asset, and the gap to cater for small business needs in digital banking.
Beyond the Arc’s active participation and thought leadership in the industry sets us apart.