Content Marketing for Payments & Banking

Need to improve sales engagement or go-to-market strategies?
Let’s meet in Las Vegas at Money 20/20, October 22-25, 2023.

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20 YEARS EXPERIENCE IN FINANCIAL SERVICES & FINTECH
Wells Fargo
Silicon Valley Bank
Bankjoy
GDS
CITI
bankpoint
FICO
eGain
Emprise
BAI

Full-service content marketing for

banking & fintech payments products

research . writing . seo . design . production . distribution . metrics

  • Marketing strategies and content creation for cards, payment platforms, real-time payments, embedded finance and more

  • Thought leadership whitepapers, blogs and case studies tailored to your audiences, to increase your credibility and nurture the B2B sales pipeline for payment solutions

  • Go-to-market strategies and digital marketing to help banks successfully launch FedNow instant payments

  • Creative strategies to extend marketing value by repurposing long-form content into ‘snackables’ for other channels (e.g., translate key takeaways from blogs into short videos)

Content marketing content types

Want to see samples of our work?

client success snapshots

Payments content marketing for banks and fintechs

Revitalize credit card business with new marketing

To win business credit card clients, we helped a bank with end-to-end services: created personas to clarify attitudes and buying behaviors; defined and validated value proposition and key messages; created web experience from wireframes, copywriting and design to user testing.

Nurture fintech sales with payments content marketing

For fintechs with digital banking and card control platforms, we helped attract and nurture leads with thought leadership content. We researched, wrote and designed whitepapers, blogs, and infographics about payment industry trends to underscore the business need for the fintech solutions.

Inform payments marketing strategies with personas

To help bank execs plan new marketing strategies to boost card spend, we created customer personas. For scenarios such as travel cards, rewards programs, and instant issuance, the personas helped to inform product positioning and messaging strategies aimed at motivating spend.

Let’s meet at Money 20/20 – Book a Meeting

20 years experience in financial services marketing

Recognized thought leaders in fintech innovation

Our deep industry experience and marketing expertise
helps you create more impact, faster and more cost-efficiently.

FINTECH CONTENT MARKETING CASE STUDY

How a Digital Banking Fintech Accelerates the Sales Cycle with Content Marketing

bankjoy and beyond the arc

SEE THE CASE STUDY

question

Bankjoy faced long sales cycles with credit unions and community banks that were hesitant to invest in digital transformation.

How could Bankjoy move prospects down the funnel and close deals more quickly?

Beyond the Arc thought leadership – Credit card and payments

Our industry knowledge and engagement sets us apart. Beyond creating great content, we’re part of the ecosystem actively discussing payments innovation, customer experience, and the future of credit cards.

In this video, Kathleen Pierce-Gilmore, SVP at Silicon Valley Bank chats with Beyond the Arc CEO Steven Ramirez about embedded payments and fintech trends.