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“The less people know, the more they yell.” – Funny, but true, this quote by bestselling author Seth Godin highlights why effective communication is key. Your company’s change initiative may aim to introduce a new IT system, reduce costs through a reorganization, or evolve your brand positioning. If you want to successfully manage such an [...]
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Would you like to boost the power of your brand – every time you communicate with customers? You can help your internal team write messaging that reinforces your brand by providing one-page reference tools, brand-related FAQs, training, and more. One-page reference tools. With the workload of today’s staff, it’s easier for employees to use a [...]
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What information do clients want from their financial advisors? Recent publications and common sense say that it’s more than reports, charts, and graphs. 1. Clients want to know how the reporting they receive relates to their personal situation and goals. That’s why Rockland Bank “provides ‘road map’ reports that track the client’s portfolio from the [...]
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Recently I had the pleasure of joining employee communications colleagues in an interview conducted by Elizabeth Castro of O’Malley Hansen Communications. Nate Riggs of Social Business Strategies, Kevin Johnson of BT (formerly British Telephone), Rachel Allen of London Overground Rail Operations, and I took part in a far-ranging conversation that touched on myriad topics. Among [...]
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As we mentioned in Best practices for writing to customers – Part 1, one of the most effective ways to build brand loyalty is through communications that quickly and easily help your customers get what they need, when they need it –and feel great doing it. Flowery praise isn’t enough; your messaging should reflect you [...]
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In today’s highly competitive business world, winning brand loyalty is not only a primary goal, it’s mission critical –and that means consistently providing an exceptional customer experience. A big part of that is in your communications. Are they clear and concise? Can customers quickly understand what to do, or do your service letters launch into [...] |
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