With unprecedented access to numerous competing brands, consumers are more empowered than ever. It’s no longer enough to sell a good product or service; your customers want personalized solutions. But how do you match the right offers to the right customers for more profitable results? With predictive analytics, you can leverage multiple data sources to [...]
Last week, the Consumer Financial Protection Bureau (CFPB) turned 3 years old. When the CFPB launched in July 2011, it wasn’t clear what power this regulatory progeny of the Dodd Frank Act would wield. Today, there is no doubt about the agency’s authority. With 9 products in its ever-increasing purview, the CFPB now hosts [...]
In our work helping companies with customer experience strategy, data science, and communications, we at Beyond the Arc are really more behind-the-scenes types. Yet sometimes our work comes front and center in recognition and accolades. We’re always flattered when our name appears on “best of” lists, and we wanted to share some recent highlights.
Measuring customer satisfaction is a great first step toward understanding your customers. But it’s rarely enough to drive real business growth or learn how to differentiate your brand. Many businesses rely on the Net Promoter Score (NPS), a simple metric to gauge customer satisfaction based on whether people would recommend the company. NPS may be [...]
Event: Predictive Analytics World, Chicago 2014
Presentation: “Leveraging Predictive Analytics and Alternative Data Sources to Improve the Customer Experience”
Case Studies: CFPB, Capital One, Citibank, Bank of America
Speaker: Steven Ramirez, CEO, Beyond the Arc
Date: Tuesday, June 17, 2014, 3:05 – 3:25 p.m. Eastern Time
Register online >
Using customer feedback [...]
Beyond the Arc is back for Day 2 of the Finovate Spring conference, featuring the latest innovations in financial services and technology. If you missed our commentary on approximately 30 of the most interesting companies in fintech, you can catch up on Day 1 of Finovate. Today I’m joined by William Mills of the William [...]
Join us for the Bank Innovators Council’s Lab Day in San Jose, CA on Monday, April 28 — the day before Finovate Spring.