Driving adoption of mobile wallets: convenience isn’t enough

Mobile wallet providers made a huge push to acquire users this past holiday shopping season – encouraging consumers to manage card payments through a smartphone app. As an example, Google Wallet offered a compelling incentive by promising users $5 for each person they referred who signed up. Smartphone users could refer up to 20 friends […]

How Kathy became a data hero

Is your company sitting on a gold mine of customer data but not gaining value from it? Like many companies, you may be confused by how to leverage advanced analytics to make your marketing efforts more profitable. We want to tell you the story of Kathy, a marketing director with tons of data at her […]

Discover the ROI of predictive analytics with 3 quick projects

Everyone’s talking about Big Data when it comes to customer experience, retention, and profitability. If you want to begin using advanced analytics but don’t know where to start to realize value, here’s a quick guide to get you in the door. Here are three great starter projects using IBM SPSS Modeler that can deliver quick […]

Taking the pain out of the payment – BAI Payments Connect

Event: BAI Payments Connect, Phoenix, AZ

Presentation: “Taking the Pain out of the Payment”

Speaker: Steven Ramirez, CEO, Beyond the Arc, Inc.

Date: Monday, March 2, 2015, 2:45-3:45 p.m. Mountain Time

Register online

While advances in technology have led to a significant spike in new payment methods, the success of a given offering within today’s […]

Online hacking concerns fuel banking innovation

Co-author: Corina Jordan

While more and more customers want the convenience of online and mobile banking, concerns over cybersecurity are an increasing challenge for the financial services industry. Consumers fear their financial safety may be more at risk of being hacked as fraudsters reach new levels of sophistication. But will it drive them into the […]

Is the CMO the new CIO?

Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of CMOs say big data doesn’t factor into their marketing decisions. Many say the main reason they don’t use big data is because their organization doesn’t have the right […]

Grow your business by leveraging insights from public data

Effective marketing often relies on competitive analysis and consumer research to help identify unmet needs and craft targeted strategies. For Chief Marketing Officers in mortgage, publicly available data compiled through the Home Mortgage Disclosure Act (HMDA) and U.S. Census Bureau can provide a powerful launch point for developing a deeper understanding of their markets and […]

Strategic tools for improving customer experience: Personas and Journey Maps

Co-author: Steven Ramirez

In building a customer-centric business, personas and journey maps are important strategic tools that help provide an in-depth understanding of who your customers are, what they need, and how they interact with your company across all touch points. But more importantly, for sharing customer insights across the organization, these tools can be […]

VOC 1-2-3 :: Strategies for a successful Voice of the Customer program

With increasing competition to retain customers, build brand loyalty, and attract new business, companies of all types are seeking ways to sharpen their focus on the customer experience. Success often relies on having a deep understanding of your customers across every touch point –and that involves listening. That’s where an effective Voice of the […]

Privacy concerns with big data marketing

Big Data analysis has been opening up big opportunities for improving targeted marketing to consumers. But how is it affecting their perceptions of privacy? In a recent article in American Banker, Beyond the Arc CEO Steven Ramirez noted that simply having huge amounts of customer data doesn’t necessarily drive greater marketing effectiveness – it’s all […]