Category Archives: Customer Experience

The Power of Predictive Insights

With access to more data than ever, we now have the tools to harness it to optimize strategy. From acquiring new customer relationships, to tailored messaging, to increased customer retention [case study] predictive insights help businesses make data-driven decisions. What is predictive analytics? What if you could use data like a secret superpower to help you

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How to leverage social media for PR

Co-author: Josh Tiongson Social media has changed the way we consume news. Studies show that a majority of U.S. adults receive their news via social media (Pew Research), and a 2016 internet trends report by analyst Mary Meeker found that adults spend roughly 2.8 hours of their day on mobile internet, versus 2.4 hours on

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Fintech - Finovate

Fintech innovators: 4 Companies to Watch

It’s time for a new season of innovation in financial technology (fintech), as Finovate innovators provide a glimpse at the future of banking, payments, and wealth management. This year’s attendance numbers are expected to top last year’s record breaking 1,600 senior executives, influential press, analysts, entrepreneurs and other attendees. With so much excitement, it may

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Instagram Engagement – Is your picture worth a thousand words?

Take a moment right now to ask yourself, “How’s my Instagram engagement? Do I get a lot of likes? Do I get a lot of comments?” Whether you think your engagement is too low, just right, or in need of improvement, there’s always room for more engagement with your brand. Instagram is a mobile application

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Social media to turn loyal customers into brand influencers

More than ever, effective social media strategies include building community and nurturing brand advocates. These advocates can include key influencers like bloggers or industry-insiders, as well as people who simply talk about their experiences online. These satisfied or dissatisfied consumers have power. According to the Huffington Post, people interact with an average of 11.4 pieces

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Teamwork

Value Proposition 101 – Key steps to power your brand

People are not loyal to what satisfies them — they’re loyal to what they love. It’s not enough for a business to meet practical needs and pat themselves on the back for good “satisfaction” ratings. Satisfaction is not a differentiator; it’s a must. To really stand out, your business needs to deliver memorable experiences that

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Leverage social media complaints to improve customer experience

Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media plays a key role. By leveraging vast amounts of customer feedback on social networks like Twitter and Facebook, companies can gain insight into how to

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Upset customer

5 signs you don’t have a customer-centric culture (and what to do about it)

Everyone’s talking about customer experience, yet a surprising number of companies are a long way from operating like a well-oiled customer-centric machine. Even if your business has good intentions, some common themes may be rippling through your organization that are holding you back. Five signs you don’t have a customer-centric culture, and how to get

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