Category Archives: Customer Experience

Upset customer

5 signs you don’t have a customer-centric culture (and what to do about it)

Everyone’s talking about customer experience, yet a surprising number of companies are a long way from operating like a well-oiled customer-centric machine. Even if your business has good intentions, some common themes may be rippling through your organization that are holding you back. Five signs you don’t have a customer-centric culture, and how to get

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How IoT is Shaping our Future: What We’ve Learned From 100 Days of IoT

Over the last 100 days, through blog posts and tweets, we shared a variety of rich examples of how companies are leveraging the Internet of Things (IoT) to transform their business, enrich customer experiences, improve operational efficiencies, and grow new revenue streams. We also spotlighted ways in which IoT is helping to better the world

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ATM

Banking and IoT – The Internet of Things will redefine financial services

For the banking industry, the Internet of Things (IoT) could be the Best…Thing…. Ever. While financial institutions have traditionally focused on products, in this Age of the Customer they are increasingly challenged with delivering compelling services and experiences to stand out in a crowded market. That’s where IoT can have the greatest impact. Financial providers

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The blog team from BTA and WMA, fintech live!

Fintech Innovation: Top Trends from Finovate Spring 2016

Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose. We’ll be blogging live from the 2-day event, covering over 72 companies. We expect to see innovations in mobile, security, analytics, customer experience, and more. As usual, the hall is filling up fast and attendance is expected to

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Woman on mobile phone

4 Ways the Internet of Things is Transforming Customer Experience

Companies worldwide are narrowing their focus on the Internet of Things (IoT) – not because of the hype, but because it’s driving phenomenal growth opportunities. The world of products is becoming a whole new universe of services thanks to wireless sensors and connectivity. IoT is reframing the way we do business, and is increasingly changing

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How Big Data can help CMOs gain competitive edge

Chief Marketing Officers (CMOs) face the challenge of adapting to a multitude of new marketing channels. Traditional venues like TV, radio, and print media are no longer capturing audiences the way they once did. Consumers increasingly rely on social media networks for advice and referrals about products and services, and handle much of their commerce

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