VOC 1-2-3 :: Strategies for a successful Voice of the Customer program

With increasing competition to retain customers, build brand loyalty, and attract new business, companies of all types are seeking ways to sharpen their focus on the customer experience. Success often relies on having a deep understanding of your customers across every touch point –and that involves listening. That’s where an effective Voice of the […]

Use social data to identify and resolve customer complaints – CRM Evolution, New York

Event: CRM Evolution Conference 2014

Presentation: “How Social Data Analytics Can Identify and Resolve Customer Complaints”

Case Studies: Capital One, SallieMae, Ocwen, Experian

Speaker: Steven Ramirez, CEO, Beyond the Arc, Inc.

Date: Tuesday, August 19, 2014, 1:45-2:30 p.m. Eastern Time

Register online

Today’s consumers often take to social media to share their experiences with your […]

Leveraging social media complaints to improve customer experience

Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media can play a key role. By leveraging vast amounts of customer feedback on social networks such as Twitter and Facebook, companies can gain insight on […]

Getting data science on your executive agenda

In today’s business world with big talk about Big Data, more and more companies are looking into data science and advanced analytics to improve customer relationships, increase marketing impact, and enhance products and services. It’s an exciting new development as data science offers an unprecedented opportunity for businesses gain insights to operate more efficiently […]

Mining the CFPB Complaint Database to Improve Your Customer Experience

Analytics Update

Sallie Mae learns a hard lesson in the importance of data analytics. If they had been paying attention, they could have seen all their customer experience problems coming.

In August 2013, Richard Cordray, head of the CFPB, announced that the agency was turning its gaze toward student loans. So it was no surprise […]

2013 analysis: Top 5 financial institutions with the most CFPB complaints (Infographic)

As part of Beyond the Arc’s ongoing analysis of the Consumer Financial Protection Bureau (CFPB) customer complaint database, we’ve recapped 2013 in an upcoming report. Last year saw many leading financial institutions learn costly lessons from the CFPB, and there may be more ahead as the agency closely monitors an increasing array of key product […]

Student loan complaints concentrated on the east coast

CFPB Data Analysis Update

With the expansion of the Consumer Financial Protection Bureau’s (CFPB) complaint database, companies are now able to examine consumer complaints for seven different product areas, including student loans. In the CFPB’s 2013 mid-year summary of student loans, they analyzed about 2,000 student loan complaints filed between October 2012 and March […]

Capturing social intelligence to increase marketing ROI

Co-author: Corrine Evanoff

Social media isn’t just a tool for engaging with customers and building your brand, it can be a powerful resource to generate actionable insights. Providing a wealth of uncensored feedback about your company and your competitors, social data can help you better understand how to deliver the customer experience, products, and […]

Using advanced analytics to know your customer and drive business

As social media adoption among consumers continues to accelerate, 2013 saw many financial institutions expand their use of social platforms such as Facebook and Twitter. While social media provides institutions with a greater opportunity to connect with their customers, it can also provide extremely valuable insights into consumer behavior. Armed with this information, banks […]

Guest post: All bank customer experience initiatives are not created equal

Despite an increased focus on customer experience initiatives by banks of all sizes, new research has found that not all of these efforts may be resulting in revenue growth.

In fact, while some banks and credit unions are significantly outperforming peers, others aren’t focusing on efforts that customers care about most.

In a just released […]