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The Power of Predictive Insights

With access to more data than ever, we now have the tools to harness it to optimize strategy. From acquiring new customer relationships, to tailored messaging, to increased customer retention [case study] predictive insights help businesses make data-driven decisions. What is predictive analytics? What if you could use data like a secret superpower to help you

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socialmediaforpr

How to leverage social media for PR

Co-author: Josh Tiongson Social media has changed the way we consume news. Studies show that a majority of U.S. adults receive their news via social media (Pew Research), and a 2016 internet trends report by analyst Mary Meeker found that adults spend roughly 2.8 hours of their day on mobile internet, versus 2.4 hours on

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Fintech and Financial inclusion

Fintech entrepreneurs tackle financial inclusion in Africa

Small and medium-sized businesses (SMB) have been engines of growth in countries around the world. Last month, there was news from Lagos, Nigeria, that a new online financial services platform – Lidya – will be offering loans and banking services to small businesses across Africa. This is a major step forward for global financial inclusion.

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Couple on social media

5 Essential social media metrics to measure your brand’s impact

Social Media has put customers in the driver’s seat when it comes to navigating your brand experience. This shift in influence from you as a marketer, to the customer, makes it increasingly important to create a thoughtful social media marketing strategy in alignment with company objectives and audience needs. In fact, lacking a well-crafted presence

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Fintech - Finovate

Fintech innovators: 4 Companies to Watch

It’s time for a new season of innovation in financial technology (fintech), as Finovate innovators provide a glimpse at the future of banking, payments, and wealth management. This year’s attendance numbers are expected to top last year’s record breaking 1,600 senior executives, influential press, analysts, entrepreneurs and other attendees. With so much excitement, it may

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Instagram Engagement – Is your picture worth a thousand words?

Take a moment right now to ask yourself, “How’s my Instagram engagement? Do I get a lot of likes? Do I get a lot of comments?” Whether you think your engagement is too low, just right, or in need of improvement, there’s always room for more engagement with your brand. Instagram is a mobile application

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Social media to turn loyal customers into brand influencers

More than ever, effective social media strategies include building community and nurturing brand advocates. These advocates can include key influencers like bloggers or industry-insiders, as well as people who simply talk about their experiences online. These satisfied or dissatisfied consumers have power. According to the Huffington Post, people interact with an average of 11.4 pieces

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