Business success graph

2017 Snapshot: 3 Top ways we helped our clients succeed

Communicate. Analyze. Engage. Every business needs to do it to attract and keep customers, but getting it right can be a challenge. That’s the heart of what we do at Beyond the Arc. As we wind down the year, we’re taking a look back at some highlights of how we helped companies advance their business

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The road ahead - predictions

CX in 2018: Top Customer Experience Predictions

Customer expectations are rapidly evolving. The pace of technology innovation is relentless. How will your business need to adapt or rethink the way you deliver customer experiences to stay competitive in the year ahead? Check out CX predictions from our Beyond the Arc team on what we expect to see in 2018… Companies will have

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The power of predictive analytics in financial services

Today, we gather more data than ever. Consumers are generating data with every interaction they have with your company. What are you doing to generate new insights and take action? With the right techniques, such as predictive analytics, we can now leverage that information to go beyond knowing what has happened in the past, to

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Content Marketing

CONTENT MARKETING = CONTENT + STRATEGY

Content marketing is more than a buzz phrase. It’s a powerful way for businesses to connect with key audiences by discussing topics that have meaningful impact. Letting your expertise shine through content like blogs, case studies, and whitepapers can be an effective tactic, especially as traditional advertising is losing ground in the battle for people’s

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Team spirit

Growing a customer-centric culture – 5 top strategies to build employee buy-in

To deliver the exceptional customer experiences that foster brand loyalty and increase profitability, businesses need to embrace a customer-centric culture across the enterprise. Research often shows that customers are willing to pay more for great experiences, and satisfied customers are more likely to maintain a long-term relationship with a company, and recommend it to others.

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Facebook

Posting your way to customer loyalty – 3 top tips for social media

Social media can make or break your customer relationships. It’s not just a marketing channel; it’s a critical touchpoint on the customer journey. Those digital interactions fuel brand impressions and buying decisions, and influence how people talk about your brand to others. In other worlds, don’t miss an opportunity to earn loyalty. Because the voice

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Consistent cookies

Consistency: The secret ingredient for creating customer loyalty

As a CX consultant, I spend my workdays helping companies understand, improve, and even reinvent their customer experiences. As a result, I’ve become a much more discerning customer in my off time. I really pay attention to how I’m treated, what the communications feel like, and whether I feel good, bad, or indifferent after trying

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Prioritizing projects with customer journey analytics

How can we make better business decisions? Imagine you work at a large bank. Your goal is to strategically choose the CX problems to solve first – where can your investments of time and money have the biggest impact? One way to rank issues is by expected profit alone. But that discounts the customer experience.

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Solving Business Problems with Customer Communities

We’ve seen a massive growth of customer communities in recent years and they show no signs of disappearing. Thanks to the rise of social media and mobile devices, sharing information with peers and interacting with companies has never been easier. Empowered customers are now shaping business strategies, expecting consistent customer experiences with every product or

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