Category Archives: Marketing Effectiveness

The Power of Predictive Insights

With access to more data than ever, we now have the tools to harness it to optimize strategy. From acquiring new customer relationships, to tailored messaging, to increased customer retention [case study] predictive insights help businesses make data-driven decisions. What is predictive analytics? What if you could use data like a secret superpower to help you

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How to leverage social media for PR

Co-author: Josh Tiongson Social media has changed the way we consume news. Studies show that a majority of U.S. adults receive their news via social media (Pew Research), and a 2016 internet trends report by analyst Mary Meeker found that adults spend roughly 2.8 hours of their day on mobile internet, versus 2.4 hours on

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Couple on social media

5 Essential social media metrics to measure your brand’s impact

Social Media has put customers in the driver’s seat when it comes to navigating your brand experience. This shift in influence from you as a marketer, to the customer, makes it increasingly important to create a thoughtful social media marketing strategy in alignment with company objectives and audience needs. In fact, lacking a well-crafted presence

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Instagram Engagement – Is your picture worth a thousand words?

Take a moment right now to ask yourself, “How’s my Instagram engagement? Do I get a lot of likes? Do I get a lot of comments?” Whether you think your engagement is too low, just right, or in need of improvement, there’s always room for more engagement with your brand. Instagram is a mobile application

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How the Internet of Things (IoT) will change the future of marketing

With the rise of the Internet of Things (IoT), marketing and customer engagement guesswork is a thing of the past. Connected devices and services are popping up everywhere, delivering data on usage, behaviors, and experiences –as they happen. These real-time, actionable insights are introducing unprecedented opportunities for businesses to know what to promote where and

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Woman on mobile phone

4 Ways the Internet of Things is Transforming Customer Experience

Companies worldwide are narrowing their focus on the Internet of Things (IoT) – not because of the hype, but because it’s driving phenomenal growth opportunities. The world of products is becoming a whole new universe of services thanks to wireless sensors and connectivity. IoT is reframing the way we do business, and is increasingly changing

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How Big Data can help CMOs gain competitive edge

Chief Marketing Officers (CMOs) face the challenge of adapting to a multitude of new marketing channels. Traditional venues like TV, radio, and print media are no longer capturing audiences the way they once did. Consumers increasingly rely on social media networks for advice and referrals about products and services, and handle much of their commerce

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How to align your brand promise and customer experience

Having a tough time aligning your brand promise and customer experience? It’s not easy. Delivering a consistent customer experience every time takes employee buy-in at every stage. Your entire organization needs to be customer obsessed to reach brand experience maturity. In a recent Forrester® report, 34% of marketing leaders surveyed point out that “having a

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